Virtual Reality

Jaguar: Feel Wimbledon

Working with Mindshare and Jaguar, Dimension created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, using the unique strengths of VR to put you inside the mind of a champion.

This hugely successful experience featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale.

Over 10,000 people tried the experience at Waterloo station, 2 million people have viewed the 360 video, and 20,000 Google Cardboards were distributed to Jaguar retailers.

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