![](https://a.storyblok.com/f/252510/1920x1080/63e2d5af67/dimension-tinie-tempah-burger-king-virtual-humans-3.png/m/1400x0/filters:quality(80):format(webp))
Whoppa on a Whopper
Burger King x Tinie Tempah
![](https://a.storyblok.com/f/252510/160x80/feeff85440/dimension-partner-logosburger-king-2.png/m/1400x0/filters:quality(80):format(webp))
Burger King® teamed up with BBH, Dimension, Bully, and UK rapper Tinie Tempah to unveil a unique virtual experience: a private volumetric concert in WebAR on a Whopper Burger.
In 2020, amidst festival cancellations, customers scanned a QR code on their Whopper, revealing a hyper-realistic performance of Tinie's 'Whoppa', with the signature burger serving as his stage.
![](https://a.storyblok.com/f/252510/1920x1080/570ded2d89/dimension-tinie-tempah-burger-king-virtual-humans-5.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x1080/6dc31036c9/dimension-tinie-tempah-burger-king-virtual-humans-1.png/m/1400x0/filters:quality(80):format(webp))
Powered by 8thWall WebAR, this interactive experience facilitated easy social sharing, resulting in 10.8 million social impressions, 468k TikTok views, and coverage in 220 global media outlets.
![](https://a.storyblok.com/f/252510/1920x1080/3d44473c88/dimension-tinie-tempah-burger-king-virtual-humans-4.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x1080/bacf12048a/dimension-tinie-tempah-burger-king-virtual-humans-8.png/m/1400x0/filters:quality(80):format(webp))
The campaign offered a glimpse into the future of brand activations and artist-fan connections through emerging technologies, delivering realtime performances to fans worldwide.
![](https://a.storyblok.com/f/252510/1920x1080/1689b304f8/dimension-tinie-tempah-burger-king-virtual-humans-2.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x540/979f604620/dimension-cta-swat-visualisation.png/m/1450x0/filters:quality(80):format(webp))
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