Coldplay and BTS sought celestial heights for their collaboration and otherworldly video "My Universe".

Both Coldplay and BTS were volumetrically captured on opposite ends of the planet, before their holograms were seamlessly intertwined - not only for the music video, but live on the finale of The Voice USA and onstage at Glastonbury 2024.

Holograms, spaceships, and two of the world's biggest bands are a hit. Eight million viewers were captivated by the performance on The Voice, while the music video sits at 288 million hits.

For Coldplay's headline show at Glastonbury 2024, BTS were projected onto the Pyramid Stage during "My Universe". This mixed-reality performance showcased volumetric capture on an epic scale, both for live and broadcast audiences.

Coldplay x BTS: "My Universe"

Coldplay x BTS: "My Universe" Holograms

Dimension and DNEG provided virtual production services for production company Just Fred to create “Like A Saviour”, an Ellie Goulding music video.

With virtual production, we were able to cycle Ellie and her dancers through a day in an arrid, ever-changing desert environment.

The vast 3D environments were crafted in Unreal Engine 5, shot on our LED volume at RD Studios in London, enabling the director to get endlessly creative shots. 

Ellie Goulding: Like a Saviour

The Sad Night Dynamite duo continue their experimental vision a music video featuring eerie-looking virtual humans from Dimension.

The UK band, Sam Seager from Parlophone Records, and director Lucas Hrubizna are behind bringing their psychedelic narrative to life, with otherworldly volumetric virtual humans from Dimension.

Sad Night Dynamite: Black & White

Sad Night Dynamite's Volumetric Wonderland in 'Black and White

For single 'Diamonds', Sam Smith collaborated with Powster and Spotify for three-dimensional AR artwork that allowed fans to engage in an unprecedented way. 

Solution

Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of their Diamonds video, with fans able to view the star from all angles and interact to release a shower of on-screen diamonds. 

Result

The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.

Sam Smith x Spotify Diamonds AR

Burger King® teamed up with BBH, Dimension, Bully, and UK rapper Tinie Tempah to unveil a unique virtual experience: a private volumetric concert in WebAR on a Whopper Burger. 

In 2020, amidst festival cancellations, customers scanned a QR code on their Whopper, revealing a hyper-realistic performance of Tinie's 'Whoppa', with the signature burger serving as his stage.

Powered by 8thWall WebAR, this interactive experience facilitated easy social sharing, resulting in 10.8 million social impressions, 468k TikTok views, and coverage in 220 global media outlets. 

The campaign offered a glimpse into the future of brand activations and artist-fan connections through emerging technologies, delivering realtime performances to fans worldwide.

Burger King x Tinie Tempah

The National Theatre’s VR experience, All Kinds of Limbo, transports audiences into a vibrant theatrical world inspired by the influence of West Indian culture on the UK music scene. 

This immersive musical journey features volumetrically captured performances by Nubiya Brandon, Raffy Bushman, and the NuShape Orchestra, bridging the gap between traditional theatre and virtual reality. 

The result is an intimate experience between the audience and performers. As Nubiya Brandon sings, the audience can freely navigate around her, breaking down the invisible barriers of a traditional stage performance.

 All Kinds of Limbo

Ahead of the launch of Madame X – her 14th album – Dimension collaborated with Madonna, Reflector Entertainment, Boy Toy, Microsoft, and Sequin AR to create a truly revolutionary live performance at the 2019 Billboard Music Awards.

For the performance of her new single Medellín, Dimension created four stunning volumetric versions of Madonna through ages, who performed live on stage alongside South American artist Mulma – deployed using Unreal Engine in live broadcast.

Our case studies

Coldplay x BTS: "My Universe"

Ellie Goulding: Like a Saviour

Sad Night Dynamite: Black & White

Sam Smith x Spotify Diamonds AR

Burger King x Tinie Tempah

All Kinds of Limbo

Madonna: Billboard Music Awards

Work

View all

Virtual Humans

Virtual Production

Visualisation

Music

Sport

Film & Episodic

Fashion

Immersive

Get in touch to collaborate