Initially unveiled at the exhilarating 2023 Las Vegas F1 Grand Prix, fans could interact with a fully 3D, Sir Lewis Hamilton in an immersive Snapdragon-powered VR experience.

In an enhanced virtual reality tour hosted at the 2024 Miami Grand Prix, guests were guided by three motorsport legends: Sir Lewis Hamilton, George Russell, and Toto Wolff – all captured volumetrically at Dimension.

Racing enthusiasts were guided by a volumetric Sir Lewis, George and Toto with the Lenovo VRX headset in a custom-built “VIP Garage Tour” by Mercedes-AMG and Qualcomm using the Snapdragon Spaces developer platform. 

Metastage and Trigger XR partnered with Dimension to offer Mercedes-AMG’s racing fans this unique chance to immerse themselves with the legendary Formula One Team. 

Qualcomm XR Garage Tour

Trigger XR Garage Tour

To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.

The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.

The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.

Nike: Erling Haaland AR

Erling Haaland Lands on Rooftops in Nike AR Execution

The worlds of sport, fashion, and Web3 converged at New York Fashion Week 2022. Dimension was commissioned by PUMA and FTR to transform Brazilian football legend, Neymar Jr, into a lifelike 3D avatar for an unforgettable show. 

At the physical FUTROGRADE NYFW show, Neymar’s avatar entered the spotlight on colossal LED walls, while on the runway, real-life dance performances met a star-studded cast of sportsperson models. 

Neymar’s virtual twin also graced the immersive PUMA Black Station, a virtual web experience crafted by FTR. It brought together the digital and physical with exclusive NFTs and physical limited edition sneakers.

Our 3D-capture rig enabled us to recreate a precise likeness using the Scan to MetaHuman pipeline in Unreal Engine. His distinctive tattoos were handcrafted and seamlessly mapped to his MetaHuman body, and brought to life using motion capture data.

This convergence of virtual and physical, intertwined with blockchain technology, cements PUMA as a cultural behemoth. We're proud to have helped craft new ways for sport and fashion to evolve and mutate across all platforms.

PUMA x Neymar Jr.

PUMA x Neymar Jr

Dimension brought free-viewpoint swing analysis to Sky Sports coverage of golf Championship, The Open, in both 2019 and 2021.

Sky Scope enables pundits to track, pause, and analyse a full 360-degree inspection of the swings of golf’s superstars, using award-winning volumetric capture.

With Dimension and MRMC’s Polymotion Truck, we brought the stage to the range, and capture golf talent directly on site.

Volumetrically capturing golfers' swings gave a unique experience for broadcasters and viewers to visualise and pinpoint live on-screen – exactly what gave Colin Morikawa the winning edge for the 149th Open Championship.

Sky Scope: Golf Open

The English Cricket Board (ECB) and Sky Sports sought hyper-real avatars for its new cricket tournament 'The Hundred' to power a world-first mixed-reality broadcast and interactive mobile AR experience.

Created using MetaStar, our realistic avatar solution, the virtual cricket players were driven by animation or motion capture. 

The Hundred's cricket avatars offer broadcasters and viewers an innovative in-depth analysis of the sporting action beamed directly, while the AR mobile experience housing the avatars is all about making cricket more accessible to fans.

Sky Sports x The ECB: The Hundred

Sky Sports x The Hundred

Eurosport engaged Dimension, along with MRMC and White Light, with a brief to create a branded virtual studio that brings fans even closer to the action.

The Cube was born: a virtual studio built for the most innovative in-depth analysis and visualisation of sporting action.

Launched during the US Open, the mixed-reality studio, powered by Unreal Engine, offers a unique experience for broadcasters to interact seamlessly with their surroundings and enables features including beaming in of players for interviews.

 For the 2020 Olympics, Dimension added the Eurobot to the Cube. The futuristic 3D avatar robot authentically recreated key cycling moments from the Games, enabling the broadcast team to share and examine the action in exciting new ways.

Eurosport Cube

Working with Mindshare and Jaguar, Dimension created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, using the unique strengths of VR to put you inside the mind of a champion.

This hugely successful experience featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale.

Over 10,000 people tried the experience at Waterloo station, 2 million people have viewed the 360 video, and 20,000 Google Cardboards were distributed to Jaguar retailers.

Our case studies

Qualcomm XR Garage Tour

Nike: Erling Haaland AR

PUMA x Neymar Jr.

Sky Scope: Golf Open

Sky Sports x The ECB: The Hundred

Eurosport Cube

Jaguar: Feel Wimbledon

Projects

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Virtual Humans

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Virtual Worlds

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Gen-AI

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