Nothing captures the authenticity of performance and photorealistic details of wardrobe in the same way as volumetric capture. It’s for this reason that Wicked’s VFX teams approached Dimension to expand crowd scenes in Munchkinland and Emerald City.

Wicked

Universal's Wicked

Coldplay and BTS sought celestial heights for their collaboration and otherworldly video "My Universe".

Both Coldplay and BTS were volumetrically captured on opposite ends of the planet, before their holograms were seamlessly intertwined - not only for the music video, but live on the finale of The Voice USA and onstage at Glastonbury 2024.

Holograms, spaceships, and two of the world's biggest bands are a hit. Eight million viewers were captivated by the performance on The Voice, while the music video sits at 288 million hits.

For Coldplay's headline show at Glastonbury 2024, BTS were projected onto the Pyramid Stage during "My Universe". This mixed-reality performance showcased volumetric capture on an epic scale, both for live and broadcast audiences.

Coldplay x BTS: "My Universe"

Coldplay x BTS: "My Universe" Holograms

Virtual Humans

Last year beauty brand NARS unleashed the Power Players – a trio of branded MetaHuman avatars, living in a virtual world made in Unreal Engine. Last month, the avatar ambassadors stepped out in style at SEPHORiA in NYC.

The SEPHORiA beauty conference saw the Power Players host guests and share Powermatte lipstick recommendations through an immersive portal.

Crafted by a team of skilled Unreal Artists and brought to life using magical motion capture, this first-of-its-kind live experience dazzled visitors with a natural, lifelike interaction.

NARS Power Players

NARS’ Power Players: Realtime Avatars with a Human Touch

Initially unveiled at the exhilarating 2023 Las Vegas F1 Grand Prix, fans could interact with a fully 3D, Sir Lewis Hamilton in an immersive Snapdragon-powered VR experience.

In an enhanced virtual reality tour hosted at the 2024 Miami Grand Prix, guests were guided by three motorsport legends: Sir Lewis Hamilton, George Russell, and Toto Wolff – all captured volumetrically at Dimension.

Racing enthusiasts were guided by a volumetric Sir Lewis, George and Toto with the Lenovo VRX headset in a custom-built “VIP Garage Tour” by Mercedes-AMG and Qualcomm using the Snapdragon Spaces developer platform. 

Metastage and Trigger XR partnered with Dimension to offer Mercedes-AMG’s racing fans this unique chance to immerse themselves with the legendary Formula One Team. 

Qualcomm XR Garage Tour

Trigger XR Garage Tour

Pushing character tools to new levels, we unveiled our MetaAlien at Goodwood Festival of Speed's Future Lab from July 13th to 16th, where visitors had the opportunity to interact with MetaHuman characters in a live demo.

Visitors actively engaged in realtime puppeteering with two MetaHuman characters. 

MetaHuman is an incredible tool for creating high-quality, realistic virtual humans and while it is primarily unmatched in recreating familiar faces, it also opens up remarkable possibilities for creating fantastical and stylised characters.

Future Lab

Future Lab: Stylised MetaHumans

 Season Two of the HBO Armando Iannucci sci-fi series Avenue 5 sees the crew of the interplanetary cruise ship communicate via holoportation, using portals, wrist watches, and more.

The holograms were created by Dimension using volumetric capture on the Polymotion Stage, in partnership with MRMC.

A bespoke pipeline allowed for the seamless 3D projection of characters into TV footage with our 4K volumetric assets supplied into the VFX pipeline handled by UNIT. 

HBO: Avenue 5

We collaborated with Eva Herzigová and her talent agency Unsigned to take a fashion-forward step into virtual worlds - enabling the supermodel to take ownership of her digital identity.

Eva was scanned and her MetaHuman avatar was crafted by our character artists, who styled her virtual clothing, hair, makeup and movement.

As a MetaHuman, Eva is ready for endless real-time possibilities - from modelling digital wearables in virtual fashion shows to immersive VR or 3D browser-based experiences to games and live broadcasts to traditional editorial.

Eva Herzigová

To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.

The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.

The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.

Nike: Erling Haaland AR

Erling Haaland Lands on Rooftops in Nike AR Execution

We collaborated closely with Tim Field, Paul Norris and the VFX teams at Zero and ReDefine to explore volumetric video as a solution for realistic crowd creation in the Whitney Houston biopic.

Over a two week period, we volumetrically filmed nearly 300 people and 1000 captures in 2K and 4k on set in Boston. VFX teams used the assets to generate tens of thousands of concert-goers and recreate epic stadium shots.

The technique captured the nuances and uniqueness of each crowd member's full body performance and detailed facial expressions, movements of clothing and props. This approach points to the future of filmmaking for both production and commercial.

Sony Pictures I Wanna Dance With Somebody

Sony Picture's I Wanna Dance With Somebody

The worlds of sport, fashion, and Web3 converged at New York Fashion Week 2022. Dimension was commissioned by PUMA and FTR to transform Brazilian football legend, Neymar Jr, into a lifelike 3D avatar for an unforgettable show. 

At the physical FUTROGRADE NYFW show, Neymar’s avatar entered the spotlight on colossal LED walls, while on the runway, real-life dance performances met a star-studded cast of sportsperson models. 

Neymar’s virtual twin also graced the immersive PUMA Black Station, a virtual web experience crafted by FTR. It brought together the digital and physical with exclusive NFTs and physical limited edition sneakers.

Our 3D-capture rig enabled us to recreate a precise likeness using the Scan to MetaHuman pipeline in Unreal Engine. His distinctive tattoos were handcrafted and seamlessly mapped to his MetaHuman body, and brought to life using motion capture data.

This convergence of virtual and physical, intertwined with blockchain technology, cements PUMA as a cultural behemoth. We're proud to have helped craft new ways for sport and fashion to evolve and mutate across all platforms.

Our case studies

Wicked

Coldplay x BTS: "My Universe"

NARS Power Players

Qualcomm XR Garage Tour

Future Lab

HBO: Avenue 5

Eva Herzigová

Nike: Erling Haaland AR

Sony Pictures I Wanna Dance With Somebody

PUMA x Neymar Jr.

Projects

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Virtual Humans

Virtual Production

Visualisation

Film & Episodic

Live Experiences

Innovation & Development

Music

Immersive

Fashion

Sport

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