Coldplay and BTS sought celestial heights for their collaboration and otherworldly video "My Universe".
Both Coldplay and BTS were volumetrically captured on opposite ends of the planet, before their holograms were seamlessly intertwined - not only for the music video, but live on the finale of The Voice USA.
Holograms, spaceships, and two of the world's biggest bands are a hit. Eight million viewers were captivated by the performance on The Voice, while the music video sits at 288 million hits.
"The use of volumetric video demonstrates free viewpoint possibilities, allowing the director complete freedom around how the camera moves through the world, and ensuring the 3D holograms look like they belong."
MTV VMAs Japan
Best Collab Video (International)
International Collaboration of the Year