![](https://a.storyblok.com/f/252510/1920x1080/06875821b0/dimension-erling-haaland-nike-virtual-human-16-9-4.png/m/1400x0/filters:quality(80):format(webp))
Virtual Human
Nike: Erling Haaland AR
![](https://a.storyblok.com/f/252510/300x136/fbaaae45d0/client-logo-nike.png/m/1400x0/filters:quality(80):format(webp))
To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.
The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.
![](https://a.storyblok.com/f/252510/1920x1080/55852c1c90/dimension-erling-haaland-nike-virtual-human-16-9-1.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1920x1080/6a84d75297/dimension-erling-haaland-nike-virtual-human-16-9-2.png/m/1400x0/filters:quality(80):format(webp))
The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.
![](https://a.storyblok.com/f/252510/1080x540/e70b9e378b/dimension-sport-cta-wimbledon-murray.png/m/1450x0/filters:quality(80):format(webp))
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