Virtual Humans

Madonna: Billboard Music Awards

Ahead of the launch of Madame X – her 14th album – Dimension collaborated with Madonna, Reflector Entertainment, Boy Toy, Microsoft, and Sequin AR to create a truly revolutionary live performance at the 2019 Billboard Music Awards.

For the performance of her new single Medellín, Dimension created four stunning volumetric versions of Madonna through ages, who performed live on stage alongside South American artist Mulma – deployed using Unreal Engine in live broadcast.

"@Madonna and the Holograms... that was TRULY, TRULY, TRULY, OUTRAGEOUS!!! @BBMAs"

Craved Ideas | @CravedIdeas

Broadcast Tech Innovation Award

Best Use of AR

Lumiere Award

Best Use of AR in LIVE Broadcast

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