![](https://a.storyblok.com/f/252510/1920x1080/69bc1cc4c3/dimension-powster-sam-smith-virtual-human-7.jpg/m/1400x0/filters:quality(80):format(webp))
Virtual Humans
Sam Smith x Spotify Diamonds AR
![](https://a.storyblok.com/f/252510/160x80/f3918ba9d1/partner-logos-powster.png/m/1400x0/filters:quality(80):format(webp))
For single 'Diamonds', Sam Smith collaborated with Powster and Spotify for three-dimensional AR artwork that allowed fans to engage in an unprecedented way.
Solution
Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of their Diamonds video, with fans able to view the star from all angles and interact to release a shower of on-screen diamonds.
![](https://a.storyblok.com/f/252510/1000x700/fd753ea158/dimension-powster-sam-smith-virtual-human-6.jpg/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x1080/5fe3e107c8/dimension-powster-sam-smith-virtual-human-5.jpg/m/1400x0/filters:quality(80):format(webp))
Result
The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.
![](https://a.storyblok.com/f/252510/1920x1080/8f5f0ee87e/dimension-powster-sam-smith-virtual-human-8.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x1080/f7f8c44211/dimension-powster-sam-smith-virtual-human-3.jpg/m/1400x0/filters:quality(80):format(webp))
- Awards
Clio Music Awards
Innovation
FWA
Site of the Day
![](https://a.storyblok.com/f/252510/1080x540/df4ea9d873/dimension-cta-fashion-still-14.png/m/1450x0/filters:quality(80):format(webp))
See more of what we can do
See Virtual Humans