Virtual Humans

Sam Smith x Spotify Diamonds AR

For single 'Diamonds', Sam Smith collaborated with Powster and Spotify for three-dimensional AR artwork that allowed fans to engage in an unprecedented way.


Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of their Diamonds video, with fans able to view the star from all angles and interact to release a shower of on-screen diamonds.


The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.

“The marriage of Sam’s art and imagination, coupled with innovative technology, allowed the creation of this groundbreaking experience that will live on within the metaverse eternally and no doubt inspire others”

George Harb

Vice President Digital Marketing & Innovation, Universal Music Group

Clio Music Awards



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