Qiddiya - City Speed Park

Created in Unreal Engine, this adrenaline pumping campaign film was shot at ARRI Stage London using their LED volume to showcase the vision for the City Speed Park at Qiddiya City – an incredible new entertainment, sports, and culture capital.

Commissioned by Squint/Opera, the film visualises the forthcoming 21-corner race track, which is set against the Tuwaiq Mountains and will seamlessly blend into its environment.

This campaign film engaged a global audience, with millions of viewers across platforms, 653 press articles across 50 countries, and 363.9 million reached on social media.

“The Speed Park Track will be a true embodiment of Qiddiya’s power of play philosophy and position Qiddiya City as the home of Saudi motorsport and one of the world’s leading motorsport venues.”

Abdullah Aldawood

Managing Director of Qiddiya Investment Company

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