How to build workflows fit for innovation

September 12, 2025

Chief Innovation Officer Junaid Baig recently contributed to Broadcast's AI Media pages to explain why a hybrid workflow comprising a mixture of open source and off the shelf components has set us up best for innovation.

In his piece, Junaid talked about the need to design smarter workflows that better support artists and how that should include things like AI tools.

Junaid explain that "by combining the reliability of off-the-shelf tools with the adaptability of open-source platforms and the speed of AI, filmmakers and creatives today can do more. They’re able to produce more ambitious content, more efficiently, while retaining full creative control in an increasingly demanding environment."

You can read Junaid's full article on the AI Media News section of the Broadcast website now.

Read the article here

The goal is simple: build workflows that adapt to the project, rather than forcing the project to adapt to the tools. It’s an approach that can be used time and again on projects to consistently test and push the limits of what pipelines can achieve.

Junaid Baig

Chief Innovation Officer

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