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Virtual Human
Nike: Erling Haaland AR
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To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.
The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.
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The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.
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