NBA selects Dimension Studio for Launchpad 2024

January 29, 2024 • 2 minute read

The National Basketball Association (NBA) has revealed 2024’s cohort of the NBA Launchpad.

Dimension is delighted to be amongst five companies announced to be working on emerging technology pilots for the world’s premier professional basketball league. 

The initiative officially welcomes Dimension, alongside TextQL, Reboot Motion, Tonsser, and Plantiga, with a collective mission to advance the game and enhance fan experience.

Dimension is set to bring its expertise in enhancing virtual worlds, virtual humans, and virtual sport to the way fans engage with the NBA.

As part of the NBA Launchpad, Dimension and the fellow companies will begin a six-month immersive, hands-on program with the NBA, aimed at developing their technologies further.

Once complete, all five companies will present their innovations to NBA executives, strategic partners, and investors during Demo Day at the NBA 2K25 Summer League in July in Las Vegas. 

“NBA Launchpad continues to support cutting-edge technology startups to stay at the forefront of basketball innovation,...working with these talented entrepreneurs inspires our thinking and has the power to change the game.”

Tom Ryan

NBA Vice President for Basketball Strategy

"This year’s group of pioneering technologies provides us with yet another opportunity to place our fans at the center of everything we do.”

Jason Bieber

NBA Vice President of New Business Ventures

For more information, please visit the NBA Launchpad website or email