Virtual Humans

Balenciaga's Afterworld: The Age of Tomorrow

With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows.

Solution

A 3D web-based game that takes players on an interactive journey based on “mythological pasts and projected futures”. It explores the Fall 2021 collection modelled by 50 volumetric characters, all captured on Dimension/MRMC's Polymotion Stage.

Result

Balenciaga's Afterworld blazed a trail for fashion in 2020. This futuristic fusion of volumetric capture and video gaming opened the industry's eyes to the endless possibilities of using realistic avatars and game engines such as Unreal Engine.

An incredible first for volumetric capture and XR content for richer multi-platform story worlds. Afterworld demonstrates the possibilities for brand entertainment. Polymotion Stage was designed to capture content at scale on location

Simon Windsor

Co-Founder & Co-CEO, Dimension

APA Ideas Awards

Innovation

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