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AR Pop-Up Book
H&M x Simone Rocha
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Celebrating H&M x Simone Rocha’s collaborative collection, volumetric video was selected to bring art, fashion, and iconic figures into guests’ homes through AR.
Fashionistas worldwide activated a pop-up book filled with prints by painter Faye Wei Wei and QR codes to launch a visually stunning AR display of volumetric performances by the likes of Helena Bonham-Carter and Kaia Gerber.
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The project was produced by Gainsbury & Whiting in partnership with Unit9 using Microsoft Mixed Reality Capture primarily at Dimension’s London studio, supported by our friends at Metastage in LA.
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