![](https://a.storyblok.com/f/252510/1920x1080/999c806331/dimension-hm-rocha-ar-virtual-human-4.png/m/1400x0/filters:quality(80):format(webp))
AR Pop-Up Book
H&M x Simone Rocha
![](https://a.storyblok.com/f/252510/160x80/84ca4cfe9e/partner-logoshm.png/m/1400x0/filters:quality(80):format(webp))
Celebrating H&M x Simone Rocha’s collaborative collection, volumetric video was selected to bring art, fashion, and iconic figures into guests’ homes through AR.
Fashionistas worldwide activated a pop-up book filled with prints by painter Faye Wei Wei and QR codes to launch a visually stunning AR display of volumetric performances by the likes of Helena Bonham-Carter and Kaia Gerber.
![](https://a.storyblok.com/f/252510/1920x1080/6129cdad48/dimension-hm-rocha-ar-virtual-human-3.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x1080/9ee881ce07/dimension-hm-rocha-ar-virtual-human-14.png/m/1400x0/filters:quality(80):format(webp))
The project was produced by Gainsbury & Whiting in partnership with Unit9 using Microsoft Mixed Reality Capture primarily at Dimension’s London studio, supported by our friends at Metastage in LA.
![](https://a.storyblok.com/f/252510/1080x1620/d96c274250/dimension-hm-rocha-ar-virtual-human-12.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1920x1080/a566dd02d3/dimension-hm-rocha-ar-virtual-human-13.png/m/1400x0/filters:quality(80):format(webp))
![](https://a.storyblok.com/f/252510/1080x540/df4ea9d873/dimension-cta-fashion-still-14.png/m/1450x0/filters:quality(80):format(webp))
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