AR Pop-Up Book

H&M x Simone Rocha

Celebrating H&M x Simone Rocha’s collaborative collection, volumetric video was selected to bring art, fashion, and iconic figures into guests’ homes through AR.

Fashionistas worldwide activated a pop-up book filled with prints by painter Faye Wei Wei and QR codes to launch a visually stunning AR display of volumetric performances by the likes of Helena Bonham-Carter and Kaia Gerber.

The project was produced by Gainsbury & Whiting in partnership with Unit9 using Microsoft Mixed Reality Capture primarily at Dimension’s London studio, supported by our friends at Metastage in LA.

"The Simone Rocha x H&M presentation was straight out of a fairy tale."

Teen Vogue

"Helena Bonham Carter, Kaia Gerber and Paloma Elsesser can show you just how beautifully each piece moves, swishes and drapes."

Elle Magazine

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