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Artificial Intelligence
Transforming storytelling with a human-first approach to AI
The Dimension Futures team leads our pioneering work with AI, exploring its transformational impact on filmmaking and storytelling.
Dimension's AI content production pipeline has been designed to support our teams' creation of artist-directed content. From storyboarding and design to ideation and content delivery, the pipeline can be used end to end to produce any type of media, from photorealistic assets, stylised media or animated programming.
Artist-first
Our approach to AI will always put artists at the forefront to support them in delivering industry-leading media.
Supporting creativity
AI deployment should never replace the creative process; it should empower, support and improve it.
Driving efficiency
Our objective is to use AI across the business, so long as it provides efficiency benefits, whether it's across creative output, marketing or operations.
Responsibility & ethics
Dimension has set standards for its use of AI, which are laid out in our ethical AI policy and overseen by our teams.
Transparency
We will always be clear about when and how we have used AI, and would never produce work with tools that use it without notifying clients or audiences.
Oversight and review
The ways in which we use AI is a continual and iterative process, to ensure we operate at the highest standards as the industry changes.
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Read our policy on ethical and responsible AI
Available here
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