Blurring the lines between the past, present and future – “Archivo” showcases the emotional depth achievable through virtual production and innovative narrative techniques.

Archivo

Those About to Die is a series packed with swords, sport, and entertainment for the masses. Starring Sir Anthony Hopkins, the project features extensive virtual production from Dimension and DNEG 360 which includes a realtime build of Ancient Rome. 

Those About to Die

Peacock Those About to Die

Nothing captures the authenticity of performance and photorealistic details of wardrobe in the same way as volumetric capture. It’s for this reason that Wicked’s VFX teams approached Dimension to expand crowd scenes in Munchkinland and Emerald City.

Wicked

Universal's Wicked

Coldplay and BTS sought celestial heights for their collaboration and otherworldly video "My Universe".

Both Coldplay and BTS were volumetrically captured on opposite ends of the planet, before their holograms were seamlessly intertwined - not only for the music video, but live on the finale of The Voice USA and onstage at Glastonbury 2024.

Holograms, spaceships, and two of the world's biggest bands are a hit. Eight million viewers were captivated by the performance on The Voice, while the music video sits at 288 million hits.

For Coldplay's headline show at Glastonbury 2024, BTS were projected onto the Pyramid Stage during "My Universe". This mixed-reality performance showcased volumetric capture on an epic scale, both for live and broadcast audiences.

Coldplay x BTS: "My Universe"

Coldplay x BTS: "My Universe" Holograms

Initially unveiled at the exhilarating 2023 Las Vegas F1 Grand Prix, fans could interact with a fully 3D, Sir Lewis Hamilton in an immersive Snapdragon-powered VR experience.

In an enhanced virtual reality tour hosted at the 2024 Miami Grand Prix, guests were guided by three motorsport legends: Sir Lewis Hamilton, George Russell, and Toto Wolff – all captured volumetrically at Dimension.

Racing enthusiasts were guided by a volumetric Sir Lewis, George and Toto with the Lenovo VRX headset in a custom-built “VIP Garage Tour” by Mercedes-AMG and Qualcomm using the Snapdragon Spaces developer platform. 

Metastage and Trigger XR partnered with Dimension to offer Mercedes-AMG’s racing fans this unique chance to immerse themselves with the legendary Formula One Team. 

Qualcomm XR Garage Tour

Trigger XR Garage Tour

 Season Two of the HBO Armando Iannucci sci-fi series Avenue 5 sees the crew of the interplanetary cruise ship communicate via holoportation, using portals, wrist watches, and more.

The holograms were created by Dimension using volumetric capture on the Polymotion Stage, in partnership with MRMC.

A bespoke pipeline allowed for the seamless 3D projection of characters into TV footage with our 4K volumetric assets supplied into the VFX pipeline handled by UNIT. 

HBO: Avenue 5

To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.

The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.

The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.

Nike: Erling Haaland AR

Erling Haaland Lands on Rooftops in Nike AR Execution

Dimension and DNEG provided virtual production services for production company Just Fred to create “Like A Saviour”, an Ellie Goulding music video.

With virtual production, we were able to cycle Ellie and her dancers through a day in an arrid, ever-changing desert environment.

The vast 3D environments were crafted in Unreal Engine 5, shot on our LED volume at RD Studios in London, enabling the director to get endlessly creative shots. 

Ellie Goulding: Like a Saviour

We collaborated closely with Tim Field, Paul Norris and the VFX teams at Zero and ReDefine to explore volumetric video as a solution for realistic crowd creation in the Whitney Houston biopic.

Over a two week period, we volumetrically filmed nearly 300 people and 1000 captures in 2K and 4k on set in Boston. VFX teams used the assets to generate tens of thousands of concert-goers and recreate epic stadium shots.

The technique captured the nuances and uniqueness of each crowd member's full body performance and detailed facial expressions, movements of clothing and props. This approach points to the future of filmmaking for both production and commercial.

Sony Pictures I Wanna Dance With Somebody

Sony Picture's I Wanna Dance With Somebody

The Sad Night Dynamite duo continue their experimental vision a music video featuring eerie-looking virtual humans from Dimension.

The UK band, Sam Seager from Parlophone Records, and director Lucas Hrubizna are behind bringing their psychedelic narrative to life, with otherworldly volumetric virtual humans from Dimension.

Sad Night Dynamite: Black & White

Sad Night Dynamite's Volumetric Wonderland in 'Black and White

Based on the landmark BBC Studios series and presented by Factory 42, The Green Planet AR Experience is an immersive experience combining captivating storytelling and cutting-edge technology to reveal the magical depths of our natural world.

A holographic Sir David Attenborough, powered by EE’s 5G, takes thousands of visitors at London’s Piccadilly Circus through virtual worlds— including Rainforest, Freshwater, Saltwater, Desert, and Seasonal.

Sir David was filmed in 4k in our mobile studio, Polymotion Stage with partners MRMC. The volumetric shoot also captured broadcast quality sound, ensuring the entire performance was recorded to the highest standards possible.

Presented by a consortium of experts, including Factory 42, BBC Studios, EE, Royal Botanic Gardens, Kew, and Talesmith, the experience integrates stunning visuals, compelling storytelling, and 5G technology, earning many awards.

Green Planet AR

Green Planet AR with Sir David Attenborough

“On the Morning You Wake (to the End of the World)” is a VR documentary combining incredible visuals and compelling storytelling with volumetric video technology to depict lived experiences from the accidental “incoming missile” alert in Hawai’i.

Experienced through the Oculus Quest 2, it combines first-hand audio testimonies and volumetric capture technology to viscerally recreate the experiences of people who, for 38 minutes, had to make impossible decisions in the face of nuclear violence.

The nature of this project required human assets that felt organic, authentic, and natural to maximise the emotional immersion in each scene. This powerful experience was selected for festivals around the world and adapted for TV for BBC Storyville.

On The Morning You Wake

On the Morning You Wake

Dimension brought free-viewpoint swing analysis to Sky Sports coverage of golf Championship, The Open, in both 2019 and 2021.

Sky Scope enables pundits to track, pause, and analyse a full 360-degree inspection of the swings of golf’s superstars, using award-winning volumetric capture.

With Dimension and MRMC’s Polymotion Truck, we brought the stage to the range, and capture golf talent directly on site.

Volumetrically capturing golfers' swings gave a unique experience for broadcasters and viewers to visualise and pinpoint live on-screen – exactly what gave Colin Morikawa the winning edge for the 149th Open Championship.

Sky Scope: Golf Open

WOW Inc. commemorates 25 years of creative innovation with ‘Contour’– a bold short film that explores the complexities of modern life using bold colours, contrasts, and intricate scenes. 

Dimension collaborated with WOW Inc. for their stunning short film, delivering 4k volumetric capture shot on Polymotion Stage.  

We implemented artistic lighting with colour gels and used optical motion capture to support post-production, giving WOW full creative freedom with the volumetric assets. 

WOW Inc: Contour

WOW Inc. Present Volumetric Short Film: Contour 

SONZAI is an extraordinary, dreamlike mixed reality experience from director Roland Lane.

Presented at the V&A Museum for London Design Festival 2021, this beautiful holographic dance performance combines the state-of-the-art in volumetric capture, Unreal Engine, and spatial computing.

Experienced through Microsoft's HoloLens 2 headset, the stunning audiovisual experience features a mesmerising holographic performance from choreographer Maëva Berthelot's amid the V&A gallery's artistic treasures.

SONZAI at the V&A

SONZAI at the V&A: Holographic Dance Performance

With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows. 

Solution

A 3D web-based game that takes players on an interactive journey based on “mythological pasts and projected futures”. It explores the Fall 2021 collection modelled by 50 volumetric characters, all captured on Dimension/MRMC's Polymotion Stage.

Result

Balenciaga's Afterworld blazed a trail for fashion in 2020. This futuristic fusion of volumetric capture and video gaming opened the industry's eyes to the endless possibilities of using realistic avatars and game engines such as Unreal Engine. 

Balenciaga's Afterworld: The Age of Tomorrow

Celebrating H&M x Simone Rocha’s collaborative collection, volumetric video was selected to bring art, fashion, and iconic figures into guests’ homes through AR.

Fashionistas worldwide activated a pop-up book filled with prints by painter Faye Wei Wei and QR codes to launch a visually stunning AR display of volumetric performances by the likes of Helena Bonham-Carter and Kaia Gerber.

The project was produced by Gainsbury & Whiting in partnership with Unit9 using Microsoft Mixed Reality Capture primarily at Dimension’s London studio, supported by our friends at Metastage in LA.

H&M x Simone Rocha

Working with Nexus, we brought the King and Queen of the Joseon Dynasty to life in AR for the reopening of the UNESCO World Heritage Site Changdeok Palace. This virtual tour immerses visitors in the sights, sounds, and colourful stories once hidden.

This experience points to the rich mixed reality future of cultural and tourism experiences. It was made possible by bringing the Polymotion Stage's state-of-the-art 4K volumetric capture together with mobile AR and 5G technologies.

Participants have the opportunity to sample authentic customs and activities of the Joseon Dynasty, visitors can practice archery with the Joseon Prince.

SK Telecom: Changdeok ARirang

Changdeok ARirang

For single 'Diamonds', Sam Smith collaborated with Powster and Spotify for three-dimensional AR artwork that allowed fans to engage in an unprecedented way. 

Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of their Diamonds video, with fans able to view the star from all angles and interact to release a shower of on-screen diamonds. 

The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.

Sam Smith x Spotify Diamonds AR

Previewing at the BFI London Film Festival (LFF), Museum of Austerity is a heart-rending mixed reality installation from director Sacha Wares, using volumetric capture to preserve personal stories from the austerity era.

Through the HoloLens 2 headset, viewers were able to interact with holograms depicting the victims at various points across the room. Approaching the holograms activated an audio experience, featuring family members recounting personal stories.

The experience most recently picked up a Doc Award for Immersive Non-Fiction with ‘Museum of Austerity’ at the International Documentary Film Festival Amsterdam.

Our case studies

Archivo

Those About to Die

Wicked

Coldplay x BTS: "My Universe"

Qualcomm XR Garage Tour

HBO: Avenue 5

Nike: Erling Haaland AR

Ellie Goulding: Like a Saviour

Sony Pictures I Wanna Dance With Somebody

Sad Night Dynamite: Black & White

Green Planet AR

On The Morning You Wake

Sky Scope: Golf Open

WOW Inc: Contour

SONZAI at the V&A

Balenciaga's Afterworld: The Age of Tomorrow

H&M x Simone Rocha

SK Telecom: Changdeok ARirang

Sam Smith x Spotify Diamonds AR

National Theatre: Museum of Austerity

Projects

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Virtual Humans

Virtual Production

Visualisation

Performance Capture

Volumetric Capture

Virtual Worlds

Real-Time Animation

Gen-AI

Film & Episodic

Live Experiences

Innovation & Development

Music

Immersive

Fashion

Sport

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