Made with Missing Pieces and Critical Mass, ARIYA VR transports users into the all-electric Nissan model.

Created in super high fidelity for Meta Quest 2, the interactive experience brings you up close and personal with the SUV. Step inside to experience the design, feel the powerful performance, and explore the interior and exterior features.

The Nissan ARIYA VR experience takes realistic virtual reality marketing to new levels, and sets a precedent for showcasing innovation in the automotive industry.

Nissan ARIYA

Nissan Ariya

Virtual Humans

Last year beauty brand NARS unleashed the Power Players – a trio of branded MetaHuman avatars, living in a virtual world made in Unreal Engine. Last month, the avatar ambassadors stepped out in style at SEPHORiA in NYC.

The SEPHORiA beauty conference saw the Power Players host guests and share Powermatte lipstick recommendations through an immersive portal.

Crafted by a team of skilled Unreal Artists and brought to life using magical motion capture, this first-of-its-kind live experience dazzled visitors with a natural, lifelike interaction.

NARS Power Players

NARS’ Power Players: Realtime Avatars with a Human Touch

Initially unveiled at the exhilarating 2023 Las Vegas F1 Grand Prix, fans could interact with a fully 3D, Sir Lewis Hamilton in an immersive Snapdragon-powered VR experience.

In an enhanced virtual reality tour hosted at the 2024 Miami Grand Prix, guests were guided by three motorsport legends: Sir Lewis Hamilton, George Russell, and Toto Wolff – all captured volumetrically at Dimension.

Racing enthusiasts were guided by a volumetric Sir Lewis, George and Toto with the Lenovo VRX headset in a custom-built “VIP Garage Tour” by Mercedes-AMG and Qualcomm using the Snapdragon Spaces developer platform. 

Metastage and Trigger XR partnered with Dimension to offer Mercedes-AMG’s racing fans this unique chance to immerse themselves with the legendary Formula One Team. 

Qualcomm XR Garage Tour

Trigger XR Garage Tour

Dimension presents Metashima – a collection of virtual products designed for a revolutionary Web3 entertainment experience. Uniting real-time and blockchain tech, Metashima are virtual robots for you to collect, customise and interact with.

Every aspect of Metashima has been carefully crafted by our awesome art team in The Factory, using 3dsMax, Maya, and Unreal Engine. Our auto-generative 3D virtual product engine is capable of creating an infinite array of virtual collectables. 

Metashima are designed to be modular and customisable to collect, store, and swap with new equipment. The Metashima live in our specially created 3D virtual space – the MAG.

Metashima are your metaverse companion for extraordinary adventures. Through augmented reality, the metaverse will bleed into the world around us; via virtual reality, we'll step through the picture to explore vast new virtual worlds. 

Metashima & The MAG

Pushing character tools to new levels, we unveiled our MetaAlien at Goodwood Festival of Speed's Future Lab from July 13th to 16th, where visitors had the opportunity to interact with MetaHuman characters in a live demo.

Visitors actively engaged in realtime puppeteering with two MetaHuman characters. 

MetaHuman is an incredible tool for creating high-quality, realistic virtual humans and while it is primarily unmatched in recreating familiar faces, it also opens up remarkable possibilities for creating fantastical and stylised characters.

Future Lab

Future Lab: Stylised MetaHumans

The worlds of sport, fashion, and Web3 converged at New York Fashion Week 2022. Dimension was commissioned by PUMA and FTR to transform Brazilian football legend, Neymar Jr, into a lifelike 3D avatar for an unforgettable show. 

At the physical FUTROGRADE NYFW show, Neymar’s avatar entered the spotlight on colossal LED walls, while on the runway, real-life dance performances met a star-studded cast of sportsperson models. 

Neymar’s virtual twin also graced the immersive PUMA Black Station, a virtual web experience crafted by FTR. It brought together the digital and physical with exclusive NFTs and physical limited edition sneakers.

Our 3D-capture rig enabled us to recreate a precise likeness using the Scan to MetaHuman pipeline in Unreal Engine. His distinctive tattoos were handcrafted and seamlessly mapped to his MetaHuman body, and brought to life using motion capture data.

This convergence of virtual and physical, intertwined with blockchain technology, cements PUMA as a cultural behemoth. We're proud to have helped craft new ways for sport and fashion to evolve and mutate across all platforms.

PUMA x Neymar Jr.

PUMA x Neymar Jr

Based on the landmark BBC Studios series and presented by Factory 42, The Green Planet AR Experience is an immersive experience combining captivating storytelling and cutting-edge technology to reveal the magical depths of our natural world.

A holographic Sir David Attenborough, powered by EE’s 5G, takes thousands of visitors at London’s Piccadilly Circus through virtual worlds— including Rainforest, Freshwater, Saltwater, Desert, and Seasonal.

Sir David was filmed in 4k in our mobile studio, Polymotion Stage with partners MRMC. The volumetric shoot also captured broadcast quality sound, ensuring the entire performance was recorded to the highest standards possible.

Presented by a consortium of experts, including Factory 42, BBC Studios, EE, Royal Botanic Gardens, Kew, and Talesmith, the experience integrates stunning visuals, compelling storytelling, and 5G technology, earning many awards.

Green Planet AR

Green Planet AR with Sir David Attenborough

SONZAI is an extraordinary, dreamlike mixed reality experience from director Roland Lane.

Presented at the V&A Museum for London Design Festival 2021, this beautiful holographic dance performance combines the state-of-the-art in volumetric capture, Unreal Engine, and spatial computing.

Experienced through Microsoft's HoloLens 2 headset, the stunning audiovisual experience features a mesmerising holographic performance from choreographer Maëva Berthelot's amid the V&A gallery's artistic treasures.

SONZAI at the V&A

SONZAI at the V&A: Holographic Dance Performance

With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows. 

Solution

Afterworld: The Age of Tomorrow is a 3D web-based game that takes players on an interactive journey based on “mythological pasts and projected futures”. It explores the Fall 2021 collection modelled by 50 volumetric characters, all captured on Dimension/MRMC's Polymotion Stage.

Result

Balenciaga's Afterworld blazed a trail for fashion in 2020. This futuristic fusion of volumetric capture and video gaming opened the industry's eyes to the endless possibilities of using realistic avatars and game engines such as Unreal Engine. 

Balenciaga's Afterworld: The Age of Tomorrow

Previewing at the BFI London Film Festival (LFF), Museum of Austerity is a heart-rending mixed reality installation from director Sacha Wares, using volumetric capture to preserve personal stories from the austerity era.

Through the HoloLens 2 headset, viewers were able to interact with holograms depicting the victims at various points across the room. Approaching the holograms activated an audio experience, featuring family members recounting personal stories.

The experience most recently picked up a Doc Award for Immersive Non-Fiction with ‘Museum of Austerity’ at the International Documentary Film Festival Amsterdam.

National Theatre: Museum of Austerity

Working with Mindshare and Jaguar, Dimension created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, using the unique strengths of VR to put you inside the mind of a champion.

This hugely successful experience featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale.

Over 10,000 people tried the experience at Waterloo station, 2 million people have viewed the 360 video, and 20,000 Google Cardboards were distributed to Jaguar retailers.

Jaguar: Feel Wimbledon

Jaguar Feel Wimbledon

Burger King® teamed up with BBH, Dimension, Bully, and UK rapper Tinie Tempah to unveil a unique virtual experience: a private volumetric concert in WebAR on a Whopper Burger. 

In 2020, amidst festival cancellations, customers scanned a QR code on their Whopper, revealing a hyper-realistic performance of Tinie's 'Whoppa', with the signature burger serving as his stage.

Powered by 8thWall WebAR, this interactive experience facilitated easy social sharing, resulting in 10.8 million social impressions, 468k TikTok views, and coverage in 220 global media outlets. 

The campaign offered a glimpse into the future of brand activations and artist-fan connections through emerging technologies, delivering realtime performances to fans worldwide.

Burger King x Tinie Tempah

Players in the UK immersive technology industry formed a consortium called Resilient XR to support the NHS in the fight against Covid-19 by creating a platform for acute clinical skills training, whilst protecting doctors and staff.

Interactive, volumetric video capture technology allows healthcare staff to rotate the content 360 degrees and view it from any angle. This is particularly useful when learning the right way to put on and remove PPE equipment.

NHS: Immersive Healthcare Training

NHS Immersive Healthcare Training 

Three and agency Pretty Green looked to celebrate the brand's 5G mobile roll-out with a global fashion first. 

By combining Three's 5G network with Dimension's volumetric capture technology, model Adwoa Aboah witnessed herself walk the catwalk as an AR hologram at London Fashion Week.

The fully immersive catwalk show wowed the front row and viewers on social, and truly pushed the boundaries of volumetric video and WebAR.

Three x CSM x LFW

The National Theatre’s VR experience, All Kinds of Limbo, transports audiences into a vibrant theatrical world inspired by the influence of West Indian culture on the UK music scene. 

This immersive musical journey features volumetrically captured performances by Nubiya Brandon, Raffy Bushman, and the NuShape Orchestra, bridging the gap between traditional theatre and virtual reality. 

The result is an intimate experience between the audience and performers. As Nubiya Brandon sings, the audience can freely navigate around her, breaking down the invisible barriers of a traditional stage performance.

 All Kinds of Limbo

The War of the Worlds Immersive Experience combines Jeff's Musical Version, immersive theatre, virtual reality, augmented reality, and other cutting-edge technology; giving audiences the chance to live through the Martian invasion of 1898.

Volumetric capture is at the heart of this incredible experience, using real human performance and integrating it seamlessly into the rich and realistic environments, making for a visceral experience never seen before.

Jeff Wayne's War of the Worlds

Jeff Wayne's War of The Worlds

An interactive VR experience supporting the release of Sky Atlantic’s second series of Britannia. The show follows the Romans as they return to crush the Celtic heart of Britannia, led by mighty Druids who channel the forces of the underworld.

Pushing the boundaries of volumetric virtual production techniques, Britannia VR brings environment photogrammetry, volumetric video, and Unreal Engine together to stunning effect. 

Catch stunning glow worms and watch your hands be painted with runes. Burn an ancient effigy and hear the trees tremble with mystical wind in response. Dive into an underground lake and watch the water ripple around you.

Sky: Britannia VR

Sky Britannia VR

The Viking Planet is a new entertainment centre in Norway vividly recreating a lost 9th century world. This state-of-the-art centre brings to life the tough and violent world of the Vikings with incredible historical accuracy.

In collaboration with The Viking Planet and Ridley Scott Creative Group, we have created one of the world's most advanced VR dramas with volumetric capture at its core.

An immersive centrepiece at the visitor attraction, this VR experience called ‘The Ambush’ takes you back over a thousand years onboard a Viking ship. You're at the heart of an intense journey through the darkness with your viking comrades.

Our case studies

Nissan ARIYA

NARS Power Players

Qualcomm XR Garage Tour

Metashima & The MAG

Future Lab

PUMA x Neymar Jr.

Green Planet AR

SONZAI at the V&A

Balenciaga's Afterworld: The Age of Tomorrow

National Theatre: Museum of Austerity

Jaguar: Feel Wimbledon

Burger King x Tinie Tempah

NHS: Immersive Healthcare Training

Three x CSM x LFW

All Kinds of Limbo

Jeff Wayne's War of the Worlds

Sky: Britannia VR

Viking Planet: The Ambush

Projects

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Virtual Humans

Virtual Production

Visualisation

Film & Episodic

Live Experiences

Innovation & Development

Music

Immersive

Fashion

Sport

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