A story of two unlikely friends, Glinda (Ariana Grande) and Elphaba (Cynthia Erivo), ‘Wicked’ is directed by Jon M. Chu and is the epic retelling of the beloved broadway musical.

Making its highly-anticipated debut onto the big screen, ‘Wicked’ is flying into theatres from 27 November 2024.

Dimension has delivered virtual human services for 'Wicked'. Find out more about our virtual humans offering.

Wicked

Universal's Wicked

Coldplay and BTS sought celestial heights for their collaboration and otherworldly video "My Universe".

Both Coldplay and BTS were volumetrically captured on opposite ends of the planet, before their holograms were seamlessly intertwined - not only for the music video, but live on the finale of The Voice USA and onstage at Glastonbury 2024.

Holograms, spaceships, and two of the world's biggest bands are a hit. Eight million viewers were captivated by the performance on The Voice, while the music video sits at 288 million hits.

For Coldplay's headline show at Glastonbury 2024, BTS were projected onto the Pyramid Stage during "My Universe". This mixed-reality performance showcased volumetric capture on an epic scale, both for live and broadcast audiences.

Coldplay x BTS: "My Universe"

Coldplay x BTS: "My Universe" Holograms

Virtual Humans

Last year beauty brand NARS unleashed the Power Players – a trio of branded MetaHuman avatars, living in a virtual world made in Unreal Engine. Last month, the avatar ambassadors stepped out in style at SEPHORiA in NYC.

The SEPHORiA beauty conference saw the Power Players host guests and share Powermatte lipstick recommendations through an immersive portal.

Crafted by a team of skilled Unreal Artists and brought to life using magical motion capture, this first-of-its-kind live experience dazzled visitors with a natural, lifelike interaction.

NARS Power Players

NARS’ Power Players: Realtime Avatars with a Human Touch

Initially unveiled at the exhilarating 2023 Las Vegas F1 Grand Prix, fans could interact with a fully 3D, Sir Lewis Hamilton in an immersive Snapdragon-powered VR experience.

In an enhanced virtual reality tour hosted at the 2024 Miami Grand Prix, guests were guided by three motorsport legends: Sir Lewis Hamilton, George Russell, and Toto Wolff – all captured volumetrically at Dimension.

Racing enthusiasts were guided by a volumetric Sir Lewis, George and Toto with the Lenovo VRX headset in a custom-built “VIP Garage Tour” by Mercedes-AMG and Qualcomm using the Snapdragon Spaces developer platform. 

Metastage and Trigger XR partnered with Dimension to offer Mercedes-AMG’s racing fans this unique chance to immerse themselves with the legendary Formula One Team. 

Qualcomm XR Garage Tour

Trigger XR Garage Tour

Pushing character tools to new levels, we unveiled our MetaAlien at Goodwood Festival of Speed's Future Lab from July 13th to 16th, where visitors had the opportunity to interact with MetaHuman characters in a live demo.

Visitors actively engaged in realtime puppeteering with two MetaHuman characters. 

MetaHuman is an incredible tool for creating high-quality, realistic virtual humans and while it is primarily unmatched in recreating familiar faces, it also opens up remarkable possibilities for creating fantastical and stylised characters.

Future Lab

Future Lab: Stylised MetaHumans

 Season Two of the HBO Armando Iannucci sci-fi series Avenue 5 sees the crew of the interplanetary cruise ship communicate via holoportation, using portals, wrist watches, and more.

The holograms were created by Dimension using volumetric capture on the Polymotion Stage, in partnership with MRMC.

A bespoke pipeline allowed for the seamless 3D projection of characters into TV footage with our 4K volumetric assets supplied into the VFX pipeline handled by UNIT. 

HBO: Avenue 5

We collaborated with Eva Herzigová and her talent agency Unsigned to take a fashion-forward step into virtual worlds - enabling the supermodel to take ownership of her digital identity.

Eva was scanned and her MetaHuman avatar was crafted by our character artists, who styled her virtual clothing, hair, makeup and movement.

As a MetaHuman, Eva is ready for endless real-time possibilities - from modelling digital wearables in virtual fashion shows to immersive VR or 3D browser-based experiences to games and live broadcasts to traditional editorial.

Eva Herzigová

To announce Erling Haaland’s new “Force9” alliance with Nike, OMM created a powerful augmented reality activation, with volumetric capture supplied by Dimension.

The AR piece sees a virtual replica of the player in his signature goal-celebratory pose – complete with levitating boots – sitting on top of NikeTown London.

The promotional post was shared on Nike and Erling Haaland's social media, announcing his long-awaited partnership with the brand.

Nike: Erling Haaland AR

Erling Haaland Lands on Rooftops in Nike AR Execution

We collaborated closely with Tim Field, Paul Norris and the VFX teams at Zero and ReDefine to explore volumetric video as a solution for realistic crowd creation in the Whitney Houston biopic.

Over a two week period, we volumetrically filmed nearly 300 people and 1000 captures in 2K and 4k on set in Boston. VFX teams used the assets to generate tens of thousands of concert-goers and recreate epic stadium shots.

The technique captured the nuances and uniqueness of each crowd member's full body performance and detailed facial expressions, movements of clothing and props. This approach points to the future of filmmaking for both production and commercial.

Sony Pictures I Wanna Dance With Somebody

Sony Picture's I Wanna Dance With Somebody

The worlds of sport, fashion, and Web3 converged at New York Fashion Week 2022. Dimension was commissioned by PUMA and FTR to transform Brazilian football legend, Neymar Jr, into a lifelike 3D avatar for an unforgettable show. 

At the physical FUTROGRADE NYFW show, Neymar’s avatar entered the spotlight on colossal LED walls, while on the runway, real-life dance performances met a star-studded cast of sportsperson models. 

Neymar’s virtual twin also graced the immersive PUMA Black Station, a virtual web experience crafted by FTR. It brought together the digital and physical with exclusive NFTs and physical limited edition sneakers.

Our 3D-capture rig enabled us to recreate a precise likeness using the Scan to MetaHuman pipeline in Unreal Engine. His distinctive tattoos were handcrafted and seamlessly mapped to his MetaHuman body, and brought to life using motion capture data.

This convergence of virtual and physical, intertwined with blockchain technology, cements PUMA as a cultural behemoth. We're proud to have helped craft new ways for sport and fashion to evolve and mutate across all platforms.

PUMA x Neymar Jr.

PUMA x Neymar Jr

The Sad Night Dynamite duo continue their experimental vision a music video featuring eerie-looking virtual humans from Dimension.

The UK band, Sam Seager from Parlophone Records, and director Lucas Hrubizna are behind bringing their psychedelic narrative to life, with otherworldly volumetric virtual humans from Dimension.

Sad Night Dynamite: Black & White

Sad Night Dynamite's Volumetric Wonderland in 'Black and White

Based on the landmark BBC Studios series and presented by Factory 42, The Green Planet AR Experience is an immersive experience combining captivating storytelling and cutting-edge technology to reveal the magical depths of our natural world.

A holographic Sir David Attenborough, powered by EE’s 5G, takes thousands of visitors at London’s Piccadilly Circus through virtual worlds— including Rainforest, Freshwater, Saltwater, Desert, and Seasonal.

Sir David was filmed in 4k in our mobile studio, Polymotion Stage with partners MRMC. The volumetric shoot also captured broadcast quality sound, ensuring the entire performance was recorded to the highest standards possible.

Presented by a consortium of experts, including Factory 42, BBC Studios, EE, Royal Botanic Gardens, Kew, and Talesmith, the experience integrates stunning visuals, compelling storytelling, and 5G technology, earning many awards.

Green Planet AR

Green Planet AR with Sir David Attenborough

“On the Morning You Wake (to the End of the World)” is a VR documentary combining incredible visuals and compelling storytelling with volumetric video technology to depict lived experiences from the accidental “incoming missile” alert in Hawai’i.

Experienced through the Oculus Quest 2, it combines first-hand audio testimonies and volumetric capture technology to viscerally recreate the experiences of people who, for 38 minutes, had to make impossible decisions in the face of nuclear violence.

The nature of this project required human assets that felt organic, authentic, and natural to maximise the emotional immersion in each scene. This powerful experience was selected for festivals around the world and adapted for TV for BBC Storyville.

On The Morning You Wake

On the Morning You Wake

Dimension brought free-viewpoint swing analysis to Sky Sports coverage of golf Championship, The Open, in both 2019 and 2021.

Sky Scope enables pundits to track, pause, and analyse a full 360-degree inspection of the swings of golf’s superstars, using award-winning volumetric capture.

With Dimension and MRMC’s Polymotion Truck, we brought the stage to the range, and capture golf talent directly on site.

Volumetrically capturing golfers' swings gave a unique experience for broadcasters and viewers to visualise and pinpoint live on-screen – exactly what gave Colin Morikawa the winning edge for the 149th Open Championship.

Sky Scope: Golf Open

The English Cricket Board (ECB) and Sky Sports sought hyper-real avatars for its new cricket tournament 'The Hundred' to power a world-first mixed-reality broadcast and interactive mobile AR experience.

Created using MetaStar, our realistic avatar solution, the virtual cricket players were driven by animation or motion capture. 

The Hundred's cricket avatars offer broadcasters and viewers an innovative in-depth analysis of the sporting action beamed directly, while the AR mobile experience housing the avatars is all about making cricket more accessible to fans.

Sky Sports x The ECB: The Hundred

Sky Sports x The Hundred

AKUMA is an atmospheric short demonstrating the capability of Unreal Engine’s MetaHuman tool for storytelling.

Written and directed by Dimension creative director Rob McLellan, AKUMA was created in collaboration with Vicon, who provided mocap and Shōgun software.

AKUMA: A MetaHuman Short Film 

WOW Inc. commemorates 25 years of creative innovation with ‘Contour’– a bold short film that explores the complexities of modern life using bold colours, contrasts, and intricate scenes. 

Dimension collaborated with WOW Inc. for their stunning short film, delivering 4k volumetric capture shot on Polymotion Stage.  

We implemented artistic lighting with colour gels and used optical motion capture to support post-production, giving WOW full creative freedom with the volumetric assets. 

WOW Inc: Contour

WOW Inc. Present Volumetric Short Film: Contour 

SONZAI is an extraordinary, dreamlike mixed reality experience from director Roland Lane.

Presented at the V&A Museum for London Design Festival 2021, this beautiful holographic dance performance combines the state-of-the-art in volumetric capture, Unreal Engine, and spatial computing.

Experienced through Microsoft's HoloLens 2 headset, the stunning audiovisual experience features a mesmerising holographic performance from choreographer Maëva Berthelot's amid the V&A gallery's artistic treasures.

SONZAI at the V&A

SONZAI at the V&A: Holographic Dance Performance

With Fashion Weeks around the world forced online during the pandemic, Balenciaga imagined the next generation of virtual catwalk shows. 

Solution

Afterworld: The Age of Tomorrow is a 3D web-based game that takes players on an interactive journey based on “mythological pasts and projected futures”. It explores the Fall 2021 collection modelled by 50 volumetric characters, all captured on Dimension/MRMC's Polymotion Stage.

Result

Balenciaga's Afterworld blazed a trail for fashion in 2020. This futuristic fusion of volumetric capture and video gaming opened the industry's eyes to the endless possibilities of using realistic avatars and game engines such as Unreal Engine. 

Balenciaga's Afterworld: The Age of Tomorrow

Celebrating H&M x Simone Rocha’s collaborative collection, volumetric video was selected to bring art, fashion, and iconic figures into guests’ homes through AR.

Fashionistas worldwide activated a pop-up book filled with prints by painter Faye Wei Wei and QR codes to launch a visually stunning AR display of volumetric performances by the likes of Helena Bonham-Carter and Kaia Gerber.

The project was produced by Gainsbury & Whiting in partnership with Unit9 using Microsoft Mixed Reality Capture primarily at Dimension’s London studio, supported by our friends at Metastage in LA.

H&M x Simone Rocha

Working with Nexus, we brought the King and Queen of the Joseon Dynasty to life in AR for the reopening of the UNESCO World Heritage Site Changdeok Palace. This virtual tour immerses visitors in the sights, sounds, and colourful stories once hidden.

This experience points to the rich mixed reality future of cultural and tourism experiences. It was made possible by bringing the Polymotion Stage's state-of-the-art 4K volumetric capture together with mobile AR and 5G technologies.

Participants have the opportunity to sample authentic customs and activities of the Joseon Dynasty, visitors can practice archery with the Joseon Prince.

SK Telecom: Changdeok ARirang

Changdeok ARirang

For single 'Diamonds', Sam Smith collaborated with Powster and Spotify for three-dimensional AR artwork that allowed fans to engage in an unprecedented way. 

Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of their Diamonds video, with fans able to view the star from all angles and interact to release a shower of on-screen diamonds. 

The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.

Sam Smith x Spotify Diamonds AR

Previewing at the BFI London Film Festival (LFF), Museum of Austerity is a heart-rending mixed reality installation from director Sacha Wares, using volumetric capture to preserve personal stories from the austerity era.

Through the HoloLens 2 headset, viewers were able to interact with holograms depicting the victims at various points across the room. Approaching the holograms activated an audio experience, featuring family members recounting personal stories.

The experience most recently picked up a Doc Award for Immersive Non-Fiction with ‘Museum of Austerity’ at the International Documentary Film Festival Amsterdam.

National Theatre: Museum of Austerity

Working with Mindshare and Jaguar, Dimension created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, using the unique strengths of VR to put you inside the mind of a champion.

This hugely successful experience featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale.

Over 10,000 people tried the experience at Waterloo station, 2 million people have viewed the 360 video, and 20,000 Google Cardboards were distributed to Jaguar retailers.

Jaguar: Feel Wimbledon

Jaguar Feel Wimbledon

Burger King® teamed up with BBH, Dimension, Bully, and UK rapper Tinie Tempah to unveil a unique virtual experience: a private volumetric concert in WebAR on a Whopper Burger. 

In 2020, amidst festival cancellations, customers scanned a QR code on their Whopper, revealing a hyper-realistic performance of Tinie's 'Whoppa', with the signature burger serving as his stage.

Powered by 8thWall WebAR, this interactive experience facilitated easy social sharing, resulting in 10.8 million social impressions, 468k TikTok views, and coverage in 220 global media outlets. 

The campaign offered a glimpse into the future of brand activations and artist-fan connections through emerging technologies, delivering realtime performances to fans worldwide.

Burger King x Tinie Tempah

Players in the UK immersive technology industry formed a consortium called Resilient XR to support the NHS in the fight against Covid-19 by creating a platform for acute clinical skills training, whilst protecting doctors and staff.

Interactive, volumetric video capture technology allows healthcare staff to rotate the content 360 degrees and view it from any angle. This is particularly useful when learning the right way to put on and remove PPE equipment.

NHS: Immersive Healthcare Training

NHS Immersive Healthcare Training 

Three and agency Pretty Green looked to celebrate the brand's 5G mobile roll-out with a global fashion first. 

By combining Three's 5G network with Dimension's volumetric capture technology, model Adwoa Aboah witnessed herself walk the catwalk as an AR hologram at London Fashion Week.

The fully immersive catwalk show wowed the front row and viewers on social, and truly pushed the boundaries of volumetric video and WebAR.

Three x CSM x LFW

The National Theatre’s VR experience, All Kinds of Limbo, transports audiences into a vibrant theatrical world inspired by the influence of West Indian culture on the UK music scene. 

This immersive musical journey features volumetrically captured performances by Nubiya Brandon, Raffy Bushman, and the NuShape Orchestra, bridging the gap between traditional theatre and virtual reality. 

The result is an intimate experience between the audience and performers. As Nubiya Brandon sings, the audience can freely navigate around her, breaking down the invisible barriers of a traditional stage performance.

 All Kinds of Limbo

The War of the Worlds Immersive Experience combines Jeff's Musical Version, immersive theatre, virtual reality, augmented reality, and other cutting-edge technology; giving audiences the chance to live through the Martian invasion of 1898.

Volumetric capture is at the heart of this incredible experience, using real human performance and integrating it seamlessly into the rich and realistic environments, making for a visceral experience never seen before.

Jeff Wayne's War of the Worlds

Jeff Wayne's War of The Worlds

An interactive VR experience supporting the release of Sky Atlantic’s second series of Britannia. The show follows the Romans as they return to crush the Celtic heart of Britannia, led by mighty Druids who channel the forces of the underworld.

Pushing the boundaries of volumetric virtual production techniques, Britannia VR brings environment photogrammetry, volumetric video, and Unreal Engine together to stunning effect. 

Catch stunning glow worms and watch your hands be painted with runes. Burn an ancient effigy and hear the trees tremble with mystical wind in response. Dive into an underground lake and watch the water ripple around you.